the experiences

Challenge - Cornell University was looking to connect with regional audiences on a regional level. Feats’ inspired campaign made its first stop in New York City with "Big Red in the Big Apple."

Insight - Feats focused first on getting to know the mindset of the market — in this case, Cornell alumni.  The result:  A weekend of targeted and interactive exchange, from academic symposium to enhanced opportunities for one-on-one conversation, and culminating with a day of service.

Impact - "Big Red in the Big Apple provided an exciting boost to the campaign momentum. Perhaps even more important was the way it highlighted Cornellians' remarkable level of intellectual engagement and commitment to service. Those values are the heart of Cornell — and the reason this campaign is so important. It was very gratifying to see it all come together in such a meaningful and heartfelt way." Charles D. Phlegar, VP Alumni Affairs & Development, Cornell University