the experiences

Challenge - To honor the leadership provided by Mr. and Mrs. Weill, the primary benefactors of the building, create a press worthy moment, celebrate the completion of this landmark building.

Approach - Feats created a clean simple look, with a few intriguing accents communicated a sense of occasion while allowing the building to be the main visual feature. Harnessing the vitality, energy, and fun that a large group of students can provide, Feats crafted a special moment around a message of sincere appreciation.  Reminding attendees of those that would be most direcly affected by the generosity of the Weill's and others, while providing compelling visuals for the present members of the press.

Impact - Press coverage featured not only the building, but the smiling faces of the Weills as students offered their tribute.  Making it clear, that their sincere message of gratitude was recieved as it was intended.