the experiences

Challenge                                                                                                                                                    Drive media attention surrounding the opening of the International Spy Museum with an approach as unique as its subject matter.

Insight                                                                                                                                                         One size does not fit all. Analyzing the goals and the opportunities associated with the opening revealed that 4 separate experiences were required each with a different audience, message and purpose.  A press reception, hospitality industry sneak preview and VIP gala preceding a highly engaging public launch complete with special effects, aerialist “spies” and mystery guest appearances. 

Impact                                                                                                                                                         First year attendance exceeded expectations by 50%, received extensive national and international press coverage as well many prestigious honors and awards for the opening festivities.