the experiences

Challenge                                                                                                                                               Generate buzz in the nation’s most crowded buzz market:  Washington, DC.  Create a compelling opening moment for Good Morning America and the rest of the local and national press.  Equally showcase the history and technological advancements driving the news business.

Insight                                                                                                                                                             In the shadow of the Capitol Building — and poised for the cameras, Feats created a “made for TV” spectacular. Roving performers, live bands, a literal, building-sized unveiling, an American Eagle in flight, cannon outbursts and more were carefully orchestrated to generate excitement for the attending crowd and to make for optimal camera and news coverage.

Impact                                                                                                                                                              Every major national television news program ran same-day coverage. The major dailies chimed in. And the message: on point, focusing on the dynamic, interactive features of the new museum.