the experiences

Challenge - Capture the “wow factor” via the highly anticipated launch of DeWALT’s new 36V cordless tool line at the International Builders’ Show.  Generate industry buzz and media coverage, reinforce DeWALT’s top-of-the-line positioning. The technologically sophisticated product line was billed as “worth the wait.”

Insight - Actions speak louder than words. To launch the trade press event, DeWALT’s president literally exploded (or cut his way) onto the scene demonstrating first hand the power of their tools, after which Feats dramatically transformed the soundstage to a workstation where trade and consumer media were treated to hands-on product experiences.

Impact - Coverage netted 6 million+ impressions from trade, consumer and business media, including The Wall Street Journal, HGTV, Tools of the Trade, Contractor Tools & Supplies, Consumer Reports, Home Channel News, Construction Distribution and the Boston Globe.