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Crayola State Your Color Promotion

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Challenge                                                                                                                                                          To launch the limited edition “State your Color” box.

Insight                                                                                                                                                   Crayola has a formula:  rename a crayon, get press.  Feats-designed set embodied Crayola’s colorful image; the scripted launch provided the right visuals for the news cameras.  And New York Mayor Bloomberg (on hand to unveil New York’s Crayola crayon color — Lady Liberty), led many of the playful festivities.

Impact                                                                                                                                                          The press arrived en masse for the event, and news coverage captured the dynamic celebration.